Bro Box

Bro Box is a packaging for broccoli, targeted for kids. Kids usually do not really like broccoli, so this packaging is trying to help that. It has a kids inspired design, with the handwritten, rounded font and smiley, big eyed broccoli in the front. It also includes nutrition information, EAN code and three symbols. The recycling symbol for paper, universal recycling symbol and tiny man symbol.

There is also a smart packaging indicator. It is a microbial sensitivity indicator, and it shows the user the freshness of the product. When the product is rotten the microbial level is higher and the indicator reacts to that, and the circle in the middle changes colour.

The box was drawn in EngView package Designer and the 3D images with the design on them were also made in the program.
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